Getting Started with AEO
- What is AEO?
- AEO stands for Answer Engine Optimization. It's the practice of optimizing your brand to be recommended by AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
- How is AEO different from SEO?
- SEO optimizes for search rankings. AEO optimizes for AI recommendations. AEO emphasizes entity signals, authoritative citations, and answer-ready content.
- Why should I care about AEO?
- 180M+ weekly ChatGPT users. 40% of Gen Z prefers AI search over Google. Missing from AI = missing a major discovery channel.
- Is AEO the same as GEO?
- Yes, effectively. Both terms describe optimizing for AI-generated responses.
How AEO Works
- How do AI assistants decide what to recommend?
- Entity recognition, source authority, structured data, and answer-ready content. Each AI has different priorities.
- What are entity signals?
- Consistent brand information across Wikipedia, LinkedIn, Crunchbase, and your website that helps AI recognize your brand.
- How important is structured data?
- Very important. JSON-LD schema markup (Organization, Product, FAQPage, HowTo) helps AI understand your content.
- Do different AI engines have different ranking factors?
- Yes. ChatGPT: entity signals. Claude: academic credibility. Gemini: Knowledge Graph. Perplexity: real-time search and freshness.
Measuring AEO Success
- How do I measure AI visibility?
- Track brand appearances in AI responses. Bullseye monitors across all four major engines with visibility scores and benchmarks.
- What is a good visibility score?
- 70+ excellent, 50-70 good, 30-50 needs work, below 30 significant gaps.
- How long for results?
- Initial improvements in 4-8 weeks. Significant gains in 3-6 months.
- Can I track specific prompts?
- Yes. Bullseye tracks specific prompts and queries where your brand appears or doesn't.
AEO Strategy
- AEO or SEO first?
- Both are complementary. Start with the overlap: structured data, FAQs, and authoritative content.
- What content works best?
- FAQs, how-to guides, comparison pages, and definitive guides with specific facts and quotable statements.
- What's a sprint plan?
- A prioritized weekly action plan identifying specific optimizations based on your visibility gaps.
Bull AI & Bullseye
- What is Bullseye?
- Bull AI's AEO platform combining visibility tracking with an execution engine. Unlike tools that only report, Bullseye helps you ship changes.
- How is Bullseye different?
- The only platform with weekly sprint plans and implementation support. They measure visibility. We engineer revenue.
- What does the free audit include?
- Visibility score, competitive analysis, missing prompts, and optimization opportunities. No credit card required.
- How much does Bullseye cost?
- From $299/month for self-serve. Enterprise pricing for done-for-you implementation.
Run a free AEO audit →